If you’re reading this on the FunnelFlux blog, chances are you’re already aware of the existence of tracking systems… and full disclosure, I own one and am obviously biassed towards recommending it (well, it’s the best after all). So I have mentioned tracking and tracking systems several
Maths in Marketing? Don't Panic! Yes, numbers play a crucial role. So does statistical analysis. The world of affiliate marketing is heavily reliant on data, particularly when it comes to paid advertising. A typical affiliate marketing campaign involves multiple points where costs, conversions, and revenue intersect, all connected
The basics Split-testing is perhaps the most important thing you’ll ever learn and affiliate marketing. Good split-testing is a critical part of all campaigns. A/B and multivariate testing are all types of split-testing, the core concept being to test variations of one thing against another. Split-testing should ideally
Firstly, desktop and mobile are not two different traffic sources. They merely categorise the type of device a user is on, so can be thought of as ‘types of traffic’. In this day and age, mobile is more ubiquitous than desktop. Indeed in many countries, mobile devices are the first
In the previous article I went over different types of traffic. Now, let’s look at major traffic sources. We can look at the BIG ones, and break down what types of ads they offer, and then also look at smaller sources in certain spaces (i.e. specialised in a
There are literally thousands of different traffic sources that you could be using. We can class these into various types… though the lines have become a bit blurred in recent years as many sources provide multiple ad types in their search for growth. In the past there were many sources
So you’re running a media buying campaign on some traffic source and generating commissions. Those commissions could be on a per click, per lead, or per sale basis - usually per lead (a lead is where the product/service owner has acquired customer information, e.g. they have registered
So... what exactly is affiliate marketing? Well, affiliate marketing is not explicitly related to the internet, by definition it just means marketing someone else’s product or service and receiving commissions for that activity. That’s it – in a nutshell, it’s promoting someone else’s product by some means.
Now I know some of this might be patronising but there are people who venture into internet marketing with very little technical understanding of the internet itself - and there are plenty of highly successful marketers who couldn’t care less about this. Marketing is about selling after all. The
I thought making a glossary of common abbreviations and acronyms would be helpful for newbies and people venturing out of their comfort zone. A lot of people take for granted how confusing some of these terms can be. You can return back to this document when needed if you find